My PPC Freelancer services
Stay ahead of competitors with paid advertising
What is PPC?
PPC stands for Pay-Per-Click. It's a digital advertising model where you pay a fee each time someone clicks on your ad. Google Ads is one of the most popular platforms for PPC advertising. PPC is an umbrella term that covers all sorts of bidding strategies. These strategies are just tools to help advertisers reach their goals in different ways.
Why is Google PPC Advertising important for your business?
Increased Visibility: PPC ads can appear at the top of search results, ensuring your business is seen by potential customers even if your website isn't organically ranking well yet.
Increase Sales: You’ll see an increase in customers buying your service or product.
Quick results: Unlike SEO, which can take months to show results, PPC campaigns can start generating leads and sales almost immediately.
Builds Trust and Credibility: High search rankings enhance your business's reputation and credibility.
Competitive Advantage: Stay ahead of competitors by snagging valuable clicks and customers.
PPC has many advantages for small businesses; specifically for those businesses where the online competition for PPC is highly competitive. In short, PPC will help to compete for clicks and customers against the competition.
What I can do for your business as a PPC freelancer
Account Set-Up: Set up your Google Ads & Google Analytics account.
Keyword Research: Conduct highly targeted Keyword Research
Create Search campaigns: Set up Search Campaigns help you get started
Test ads: 2 Ads per Ad Group (For A/B Split Testing)
Create ad-copy: Write excellent text for your ads to boost CTR
Visual Content: Create visually effective ads with unique selling points to beat your competition
Setup Ad Extensions – Call, Sitelink, Location extensions
Optimise your account: Monitor your campaigns and provide a report based on results and feedback, including negative keyword research and selection
Case study: Jane Plan
What: A range of PPC ad campaigns were set up to target users around the New Year period. The PPC campaigns included; Search, Display, Demand Generation and Performance Max.
Objective: The goal was to attract prospect customers through brand and generic search campaigns. For example, people who actively search for Jane Plan and people searching for ‘weight loss plan’ and the equivalent. Also, retargeting ads were set up to ensure that users who have visited the website are being retargeted with Jane Plan ads.
Outcome:
Customer growth of 25% over three months, primarily driven by increased brand visibility.
Lead generation increased by 35% through email sign-ups.
